I Create Engagement: I am an award-winning content developer and executive producer + marketing project manager who leads the team in creating original products and content with strong sales elements and effective messaging for distribution to your wide or niche audience. Incorporating my breadth and depth of multimedia experience including national and international television shows (ABC, NBC, A&E, History, Discovery, Travel) TV spots (Honda, Taco Bell, Sterling) web, print, corporate, integrated ads and social media marketing, I create customer engagement for your clients.

I Dream in Digital: The world now fits in the palm of your consumer’s hand. I am proficient in the techniques and technology that put it there.

I Transcend the Box: I bring my mad skills in production, marketing know-how, and showbiz whiz to every product or project I accept to ensure the best possible outcome for the client, company, project team and consumer.

This is what I currently do:

I lead creative teams for print, website design, SMM, SEO + I produce content for web. I absolutely love it: global thinking and effective communication across multiple channels to engage and make the sale to the end-user or consumer.

This is my education:

–MBA: University of Washington, Foster Business School (2011-2013)
–Graduate Certificate, Marketing: City University, Seattle
–BA: SF State University, Broadcast Communications
–School of Life: Accumulated experience in leadership (emotional intelligence) + critical thinking + people skills + negotiation + integrity + optimism + not to be overlooked: herding kittens, most often multiple litters.

Specialties

Creative Team Leader + Mentor
Project Manager + Executive Producer
Website Content Creator + SEO
TV/Web Content Creator: writer + director + producer
TV/Web Commercial director + producer
Social Media Consultant
Licensing + Clearance + Contract Negotiations
Budget Management + Allocation
International Vendor Management
Production + Operations Oversight

Affiliations:
Academy of Television Arts and Sciences
Producer’s Guild of America

Larayne1@Live.com